Try to search for expressions like SEO basics and you will only find articles dealing with technical details of Search Engine Optimization, such as tips and tricks, step-by-step guides, etc. None of them answer the most important question: what is search engine optimization really about? This web site tries to cover all of these basic questions and explain everything in a simple manner which can be easily understood by a wide range of audience.
What is SEO?
Search engine optimization can be defined by using different approaches: it can be described as a question of web literacy, a non-traditional way of advertising, as a special technique for getting more visitors from search engines, as search engine friendly web development or the elimination of the most obvious errors committed during web site creation.
SEO and Web Literacy
Search engine optimization is nothing more than knowing how important search engines are on nowadays’ web, understanding how they work, what are their goals and how can a webmaster cooperate with them in order to exploit the opportunities search engines offer thus getting more visitors forwarded by them.
SEO as non-Traditional Advertising
Search engine optimization can be regarded as a special form of advertising where instead of spending money to increase your visibility you make efforts in publishing quality information what is demanded by many people, and take an extra care about those external features of your web site which are used by search engines in order to value your site.
SEO as managing web property
Thanks to search engines, in addition to paid advertisements there are other possibilities to increase your web site’s traffic which include maintaining or enhancing the quality of your site and acquiring various assets which can be indicators of quality content. SEO therefore forms an important part of properly managing your web presence.
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SEO as Search-friendly web development
Search engine friendly web design takes into consideration the entire search process: aiming to serve a special group of visitors, the search engine robots; setting some technical parameters which are important rather for search engines than users, and finally providing some special features for those visitors who arrive from search engines.
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SEO and webdesign errors
Other disciplines dealing with the interaction of users with web sites and the entire web experience such as web usability are by far not as popular as search engine optimization. The reason for this is that the most obvious problem which can occur on a web site is that if there are no visitors.
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